Our digital marketing is state-of-the-art. Just one example? Our Matterport camera takes prospective buyers through properties on our website, showing them off from every conceivable angle—even angles impossible to view in person. The result is stunningly, visually appealing. See an example here.
Our reach in the digital world is as wide as our reach in print. For instance, our relationship with ListHub enables photos and details from our 400+ listings to show on 700 popular real estate websites across the world, from Homes.com and HomeFinder.com to Trulia and Zillow. We maintain an active online presence on the most popular social media sites as well, including Facebook, Twitter, and YouTube.
Our website—exclusive to Kiawah Island—plays a key role in the marketing of your property. In 2014, our market research found that 69% of Kiawah homebuyers had used it when researching Kiawah: nearly 7 of every 10 homebuyers. It welcomes more than 600,000 visitors each year, who spend an above-average amount of time browsing it.
There were more than 200,000 individual property views on our website in the past year, and nearly that many property detail views on our partner sites.
We also promote new listings via email to our database of Kiawah homeowners and 15,000 real estate prospects. These emails perform exceptionally well, exceeding the average open and click-through rates for the real estate industry by a wide margin.